Endeavor’s final Collaborators & Cocktails of 2025 turns the spotlight on collaborators you don’t hear nearly enough about, but SHOULD – the entrepreneurs behind Society and the re-born City Tavern: acclaimed Chef Chris Rosensteel & his business/brand partner Jeremy Krauze.

Catering to an eclectic, young, and young-at-heart demo…and EXTREMELY successful at it…we suspect no one knows enough about these guys. Because, what a story. Award-winning Chef Chris becomes friends with restaurant/bar-savvy Jeremy who happens to have a business plan in his back pocket.

But their growth and success is no accident. They’re hard-working, super-smart, apparently fearless, passionately creative – AND have a unique understanding of the customers who love their brands. Whether it’s weekday lunch, Saturday sports & slushies, or late night (while some of us are tucked in bed, plenty of Greenvillians are choosing to spend a lot of time and money with them). So, who are those customers? And what do Chris and Jeremy know about them that the rest of us SHOULD know? Join us to find out – and enjoy some of their menu favorites while you’re here.