Grok is an attendee-driven unconference that blends inspiring expert talks with participant perspectives. It brings together coders of beauty, business builders, pixel designers, team wranglers, organizers, and anyone passionate about making things better. The event features five world-class speakers who share insights on working with major global brands, building businesses of all sizes, creative direction, designing with code, making sense of data, and creating a fulfilling life and career. Grok is highly interactive and encourages participation through short 10- or 20-minute conversations or presentations led by attendees. Participants are invited to show up with ideas, questions, passions, half-formed theories, hobbies, and a willingness to actively engage with others who share a strong sense of curiosity.