Founder - Bricolage Dynamics

Zeb Parsons is the founder of Bricolage Dynamics, a recycling company that turns discarded glass into sand aggregate. What started as glass-crushing in his basement has grown into a business with real momentum, and plans to expand across the Southeast in the years ahead.

"Zeb Parsons is the founder of Bricolage Dynamics, a recycling company that turns discarded glass into sand aggregate. What started as glass-crushing in his basement has grown into a business with real momentum, and plans to expand across the Southeast in the years ahead."

Zeb Parsons came to Bricolage Dynamics with a concept he’d actually written a paper on. Bricolage, the idea of taking things at the end of their life and putting them together in a way that makes sense, stuck with him long before it became a business. He got his start in the startup world in Australia, going through a pre-accelerator program there before moving back to the States and spending a full year doing market research to figure out what this idea could actually become.

Zeb’s path to entrepreneurship wasn’t a straight line. He holds a bachelor’s degree in German and international business, along with a master’s in supply chain management from Dublin. Growing up, he always wanted to speak German, partly influenced by his dad’s work in Germany and partly by how big BMW was in his life. That pull eventually led him to work for Bosch for a while, before life took him to Ireland, Germany, and Australia, each stop adding another layer to how he thinks about business and global supply chains.

Bricolage Dynamics turns discarded glass into sand aggregate, giving it a second life instead of letting it sit in a landfill. The business started small, with Zeb crushing glass in his own basement. Early on, that scrappy idea caught real attention: Bricolage was accepted into a business accelerator in Seattle, one of just eight companies selected out of 800 applicants. That opportunity brought early capital and investor connections at a stage when the company desperately needed both.

A couple of years after Seattle, once Bricolage had its own dedicated space, Zeb went through Cohort 2 of NextGEN‘s accelerator program here in Greenville and has attended Match Day multiple times since. He credits Greenville’s size as one of its biggest advantages for founders: it’s small enough that you don’t have to go through a receptionist to reach someone, you can just call the owner directly. That kind of access only works if you put yourself in the room, and Zeb has made a habit of staying plugged into the StartupGVL ecosystem.

Outside of the business, Zeb spends his time hiking and riding his motorcycle, a welcome break from the day-to-day grind of building a company from the ground up.

That grind has come with its own sense of humor. Zeb jokes that he’s living out more of a fifteen-year overnight success than the instant kind, the climb just took a little longer than he expected. Looking ahead, he wants to keep growing Bricolage Dynamics, with plans to expand across the Southeast over the next two years. Longer term, he’s exploring what it would look like to replicate the model and then potentially franchise it or sell it down the road, all while continuing to scale what started as a basement experiment into something much bigger.